"The Perfect Online Ad" Published by A.T.Rendon Submitted: 22 November,2001 Most people attempting to do business online not only send out a great deal of email, they also receive it. In order for your email message to stand out from the crowd, it must be different and unique. And, in order to be the "Perfect Online Ad" it merely needs two (2) "Key" elements: 1. A "Killer" Title. 2. An Email Link. The Title. The Title must be short, no more than 6 to 8 words. Less in this case would be more. The very best Title I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click on the link to visit a web site. Can you guess what those words might have been? Your Title must be in the Subject area of your email message and it is recommended that you make use of one or more action words to capture your readers imagination. If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org An Email Link. The other "Key" eleement of the "Perfect Online Ad" is an email link in your message. Yes, you could include a web site address, like the email message with the 3 short words in the Title that got me to pay them a visit. But, placing an email contact for those interested to click for further info will provide you with something a web site might not; a future email contact address. And, what is the "Perfect Follow-up" to the "Perfect Online Ad"? Respond with a short email message that is no more than 5 lines of text long and do include your web site URL in this email message for people to pay you a visit. If they just had your web site URL, they could easily visit and you might very well never hear from them again. But since you now have their email address, you can do a follow-up email message to them in about 4 or 5 days and keep yourself fresh on their minds. Do not follow-up in just one day because many people will set aside their email to read for another day. Give them time to be impressed with your first message. The "Perfect Online Ad" will bring you more response and success than you can possibly imagine. About the Author A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 1 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?articles